Privacy policy

Privacy Policy

Last updated: January 15, 2026

Play8 AB (“Play8”, “we”, “us”, or “our”) is committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner.

This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit or make a purchase from our website https://play8.ai, or otherwise interact with our services.

This policy is designed to comply with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection laws.

1. Company Information (Data Controller)

Company Name: Play8 AB

Registered Address:

MINERVAVÄGEN 28 LGH 1212, 191 50 SOLLENTUNA, Sweden


Website: https://play8.ai

Contact Email: support@play8.ai

Play8 AB is the data controller responsible for your personal data.

2. Personal Data We Collect

We may collect the following categories of personal data:

a) Information You Provide to Us

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely by third-party payment providers)

  • Account information (if you create an account)

  • Communications with customer support


b) Information Collected Automatically

  • IP address

  • Browser type and device information

  • Pages visited, time spent, and interaction data

  • Cookies and similar tracking technologies


c) Order & Rental Information

  • Order details and purchase history

  • Rental bookings and delivery details

  • Support requests and service records

3. Legal Basis for Processing (GDPR)

We process personal data based on one or more of the following legal grounds:

 

  • Performance of a contract (e.g. processing orders, rentals, deliveries)

  • Legal obligation (e.g. accounting and tax requirements)

  • Legitimate interests (e.g. improving our services, fraud prevention)

  • Consent, where required (e.g. marketing communications, cookies)

4. How We Use Your Personal Data

We use your personal data to:

  • Process and fulfill orders and rentals

  • Provide customer support and communicate with you

  • Manage payments, shipping, and returns

  • Improve our website, services, and user experience

  • Comply with legal and regulatory obligations

  • Send service-related or marketing communications (where permitted by law)

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

 

  • Enable core website functionality

  • Analyze website traffic and performance

  • Improve user experience

  • Support marketing and advertising activities (where consent is given)

You can manage or withdraw your cookie consent at any time through your browser settings or our cookie banner.

6. Sharing of Personal Data

We may share your personal data with trusted third parties, including:

 

  • Payment processors

  • Shipping and logistics providers

  • IT, hosting, and e-commerce platform providers (e.g. Shopify)

  • Analytics and marketing service providers

  • Legal or regulatory authorities, where required by law

 

All third parties are required to process personal data in accordance with applicable data protection laws.

7. International Data Transfers

Some of our service providers may process data outside the EU/EEA.

Where this occurs, we ensure that appropriate safeguards are in place, such as:

  • EU Standard Contractual Clauses (SCCs)

  • Transfers to countries deemed to provide adequate data protection by the European Commission

8. Data Retention

We retain personal data only for as long as necessary to:

 

  • Fulfill the purposes outlined in this policy

  • Comply with legal, accounting, and tax obligations

  • Resolve disputes and enforce agreements

 

When personal data is no longer required, it is securely deleted or anonymized.

9. Your Rights Under GDPR

If you are located in the EU/EEA, you have the right to:

 

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time (where processing is based on consent)

  • Lodge a complaint with a supervisory authority

 

To exercise your rights, please contact us at support@play8.ai.

10. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.

However, no system is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our website and services are not intended for children under the age of 16.

We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our data practices.

Any updates will be posted on this page with a revised “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:


📧 Email: support@play8.ai

🌐 Website: https://play8.ai